We had our first event in San Fransisco - the Alternative Protein Show (APS) in January, and it was a big hit. Everyone is still talking about it, and it’s July. This is no coincidence. Our events are different, and they’re designed to:
Mimic how the brain comes up with creative ideas
Inspire others to actually take action (not just talk about taking action)
Bring together international players working towards a sustainable vision.
We call our events organized chaos. This is how we provoke such exciting and interesting ideas. One of KET’s co-founders, Olivia Fox Cabane, has studied the brain and how we can make it more creative, then she put it all into an event.
Chaos is important for wandering, and exploring new innovations. Organization keeps the information relevant, and allows participants to make sense of the content. At KET events, we follow the 80/20 rule to allow for this to happen.
80% food-based content. We want to expose participants, and take them on a food-journey to the future. We highlight leading startups, and inventors, to display their work. Another special part of KET is you cannot pay to play. Our events are based on a meritocracy, and our speakers/content providers are selected because of their stories and work - not money.
20% special content. This is the wandering part - where we showcase other new innovations. For example, at our upcoming Singapore event, we’re highlighting innovations in sustainable fashion. Sustainability extends WAY further than just foodtech, we give KET attendees a taste of the whole spectrum.
We don’t do panels. What, why?? We do roundtables instead. Panels can tend to be a way for companies to advertise themselves, and not much action actually comes out of them. How many startups or incubators were started via a panel?
Our goal is to develop relationships with people leading in sustainability. We do roundtables because they get to solutions/action quickly. From the SF roundtables, people from all over the protein landscape were able to: create the first single cell protein incubator (because before there was exactly ZERO incubators… nuts), make new certifications (360 sustainability certification and True Transparency Certification), the Singapore & Paris Alternative Protein Show and a few focus initiatives to get food representation on Dubai’s world expo “sustainability district”. This was just from a few hours of roundtables. In our upcoming Amsterdam event, we plan to have a whole day dedicated to ideating.
We’re also going to scale more roundtable sessions worldwide, to bring together people wanting to make a change, and have them actually do it.
We design our conferences “supporting our genius engine”. We try to keep prices low to ensure international startups can attend, and have low-cost tickets for students and young people, to get them involved with the conversation. We’re here to combine & create the future… while tasting it!
The Alternative Protein Show, taking place all over the world, is meant to facilitate conversations, and take the boringness away from conferences. We want you to leave energized.